They announced at work yesterday that my office (JWT Atlanta) was featured in this month's issue of Interior Design. Check out the article HERE!
Below is an excerpt from the write-up that I thought was interesting regarding where the designer got his inspiration:
A journey, in fact, is the key metaphor. As White explains, "Today's ad world is no longer just a 30-second TV commercial. A commercial spawns a Google search-the Web and branding give us the ability to take people places." To facilitate the storytelling crucial for this process, Braga designed a blankslate setting that he calls "a background for folks to bring together their creativity." Nothing embodies this combination as well as the service core. He wrapped it in floating panels of quiet bamboo plywood, then embedded them with all sorts of lively narrative mediums: video monitors, projection screens, LED displays, whiteboards. He adds that the approach is the antithesis of agencies that are "funky and filled with stuff," something he encountered frequently during preliminary investigations.
Glass, metal, polished concrete, and exposed ceilings give a loftlike hipness to JWT's open plan. Braga sprinkled it with ample meeting places, 22 rooms and 40 informal areas, rather than creating banks of enclosures. The result? No dead ends or lifeless hallways. Circulation of the vertical variety comes via an asymmetrical stairway, its treads expanding from 7 to 14 feet wide. Double-functioning as amphitheater seating for staff meetings, this massive centerpiece has a balustrade of clear glass on one side and of oxidized steel on the other.
Where you can find me 5 (sometimes 6) days a week:
